Your privacy matters to us. This Privacy Policy explains exactly what personal data 77ck collects from you, why we collect it, how it is used and stored, who it may be shared with, and the rights you hold over your own information.
Effective Date: 1 January 2026Six core principles that guide how 77ck handles your personal information.
All personal data transmitted to and from 77ck is protected using industry-standard encryption. Our infrastructure applies layered technical and organisational security controls to protect your information against unauthorised access, alteration, or disclosure.
We collect only the personal data that is strictly necessary to operate the 77ck platform, fulfil legal and compliance obligations, and deliver the services you have requested. We do not collect data speculatively or sell your personal information to third parties.
You have the right to access, correct, and in certain circumstances request deletion of your personal data held by 77ck. You may also object to specific processing activities or request that we restrict how we use your data while a dispute is under review.
Personal data is retained only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, or compliance obligations. When data is no longer needed, it is securely deleted or anonymised.
We do not sell, rent, or trade your personal data. Data may be shared with carefully selected third-party service providers — such as payment processors and KYC verification partners — only where necessary and under strict contractual data protection obligations.
If we make material changes to this Privacy Policy, we will notify registered users by email and post a prominent notice on the platform before any changes take effect. Continued use of the platform following notification constitutes your acknowledgement of the updated policy.
This Privacy Policy ("Policy") is issued by 77ck ("the Platform", "we", "us", "our") and governs the collection, use, storage, disclosure, and protection of personal data relating to users ("you", "your") of the website located at https://77ck.cam and all associated services, features, and functionality.
By registering an account, accessing the platform, or otherwise using any part of the 77ck service, you acknowledge that you have read and understood this Privacy Policy and consent to the data processing activities described herein. This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, each of which forms part of your agreement with us.
If you do not agree with any part of this Privacy Policy, you must discontinue use of the platform and contact us to close your account.
In this Privacy Policy, the following terms carry the meanings set out below unless the context otherwise requires:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, contact details, financial data, and device identifiers. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, use, disclosure, or deletion. |
| "Data Controller" | 77ck, as the entity that determines the purposes and means of processing personal data collected through the platform. |
| "Data Processor" | A third-party service provider that processes personal data on behalf of 77ck in accordance with our documented instructions. |
| "KYC Data" | Identity and verification documentation collected to satisfy Know Your Customer obligations, including CNIC, passport copies, and proof of address. |
| "Cookies" | Small text files placed on your device by the platform to support functionality, analytics, and personalisation. |
| "User" / "Player" | Any individual who registers for, accesses, or uses the 77ck platform. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of your agreement to the processing of your personal data for a stated purpose. |
77ck collects personal data through several distinct channels. The categories of personal data we collect, and the contexts in which they are collected, are described below.
When you create a 77ck account, we collect:
To fulfil our identity verification and anti-money-laundering obligations, we collect:
In connection with deposits, withdrawals, and betting activity, we collect:
When you access the platform, we automatically collect:
If you contact our support team, we collect records of those communications, including:
77ck processes your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating and maintaining your account, authenticating your identity at login, and managing account settings and preferences. |
| Service Delivery | Processing deposits and withdrawals, recording bets and game outcomes, crediting bonuses, and delivering the core platform experience. |
| KYC & AML Compliance | Verifying your identity, screening against sanctions and politically exposed persons (PEP) lists, and fulfilling anti-money-laundering obligations. |
| Responsible Gambling | Monitoring account activity to identify signs of problem gambling, enforcing self-exclusion arrangements, and applying deposit, loss, and session limits. |
| Fraud Prevention | Detecting, investigating, and preventing fraudulent activity, bonus abuse, multi-accounting, and other prohibited conduct. |
| Customer Support | Responding to support queries, resolving complaints, and maintaining records of communications. |
| Marketing Communications | Sending promotional emails, SMS notifications, and in-platform messages about offers and promotions, subject to your communication preferences and opt-out rights. |
| Platform Improvement | Analysing usage patterns, conducting A/B testing, and improving platform features, performance, and user experience. |
| Legal & Regulatory | Complying with applicable laws, responding to lawful requests from authorities, and enforcing our Terms & Conditions. |
Where applicable data protection legislation requires us to identify a lawful basis for processing personal data, we rely on the following grounds:
77ck does not sell, rent, or trade your personal data to third parties. We may share your personal data only in the following limited circumstances:
We engage carefully selected third-party service providers who process personal data on our behalf, strictly in accordance with our instructions and under contractual data protection obligations. Categories of such providers include:
We may disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of 77ck, our users, or third parties.
In the event of a merger, acquisition, restructuring, or sale of all or substantially all of our assets, personal data held by 77ck may be transferred to the acquiring entity as part of that transaction. Users will be notified of any such transfer and any material changes to how their data is processed.
Where you have entered into a self-exclusion arrangement through an operator-affiliated responsible gambling scheme, your details may be shared with that scheme solely for the purpose of enforcing the exclusion across participating operators.
77ck uses cookies and similar tracking technologies to operate, improve, and secure the platform. By continuing to use the platform after being presented with a cookie notice, you consent to the use of cookies as described below.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Strictly Necessary | Essential for core platform functionality — authentication, session management, and security tokens. Cannot be disabled without breaking the service. | Session / up to 24 hours |
| Functional | Remember your preferences such as language settings, display options, and last-visited pages to improve your experience. | Up to 12 months |
| Analytics | Collect anonymised usage data to help us understand how users interact with the platform and identify areas for improvement. | Up to 24 months |
| Marketing | Track referral sources and campaign attribution to measure the effectiveness of our promotional activity. Only activated with your consent. | Up to 30 days |
You may control cookie preferences through the cookie settings panel available on the platform, or through your browser's built-in privacy controls. Please note that disabling strictly necessary cookies may impair or prevent your use of key platform features, including login and payment processing.
We retain personal data only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable legal, regulatory, or compliance obligations. The following indicative retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Legal/regulatory obligation |
| KYC / identity documents | Duration of account + 5 years post-closure | AML compliance obligation |
| Financial transaction records | Duration of account + 7 years post-closure | Financial record-keeping obligation |
| Wagering & game history | Duration of account + 5 years post-closure | Regulatory compliance |
| Support communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Marketing consent records | Until consent withdrawn + 3 years | Consent / legal obligation |
| Technical / device logs | Up to 12 months rolling | Security / legitimate interest |
| Self-exclusion records | Duration of exclusion + 7 years | Responsible gambling obligation |
At the end of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with our data disposal procedures.
Subject to applicable data protection law and certain limited exceptions, you hold the following rights in respect of the personal data we hold about you:
To exercise any of the above rights, please contact our Data Protection team using the contact details in Section 14. We will respond to verified requests within 30 days. In complex or high-volume cases, we may extend this period by a further 60 days with prior notice.
77ck operates in an international environment, and your personal data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.
Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer is lawful and that adequate protections are in place. These steps may include:
By using the 77ck platform, you acknowledge that your personal data may be processed in jurisdictions outside Pakistan, including the operator's licensing jurisdiction and the locations of our third-party service providers.
The 77ck platform is strictly intended for adults. You must be at least 18 years of age — or the higher minimum age required by the operator's license jurisdiction — to register and use this service. We do not knowingly collect personal data from individuals below the applicable minimum age.
If we become aware that personal data has been collected from a minor — whether through account registration or any other means — we will take immediate steps to delete that data and close the associated account. We may also report the matter to relevant authorities where required.
If you believe that a minor may have registered an account or provided personal data to 77ck, please contact us immediately using the details in Section 14.
77ck implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
Notwithstanding the above, no method of data transmission or storage is entirely secure. While we apply industry-standard safeguards, we cannot guarantee absolute security of your personal data. You are responsible for maintaining the security of your account credentials and for notifying us immediately if you suspect unauthorised access to your account.
77ck reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform features. The effective date at the top of this page will be updated whenever a new version is published.
Material changes — meaning changes that significantly affect how we collect, use, or share your personal data — will be communicated to registered users via email notification to your registered address and via a prominent notice on the platform, published in advance of the changes taking effect.
Your continued use of the platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of the changes. If you do not accept the revised Policy, you must discontinue use of the platform and contact us to close your account.
The most current version of this Privacy Policy is always accessible at https://77ck.cam/privacy-policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or the personal data 77ck holds about you, please reach out to us through the following channels:
For data subject access requests, erasure requests, or other formal data rights exercises, please use the subject line "Data Rights Request" and include your registered username and a description of the right you wish to exercise. We may request a copy of your CNIC or other identification before processing your request.
Support is available in English at all times. Urdu-language support is available during selected hours — check the Help Centre for current Urdu support availability.
For responsible gambling concerns, self-exclusion requests, or account limit queries, please visit our Responsible Gambling page or raise the matter with a support agent directly.
Our support team is available around the clock to help with any privacy query, data rights request, or account concern. You can also review our Terms & Conditions or Responsible Gambling page for more platform information.